A 20+ year career in the software industry has given Sue Anderson a deep understanding for the language, motivations, and needs of the software community.

After an extensive career working for two large international firms — one focused on delivering financial information to the investment community, the other focused on delivering market research to the CPG community — Sue shifted gears and joined SoftwareCEO.com, a business resource for software executives and entrepreneurs. As SoftwareCEO site manager and assistant publisher, Sue was responsible for newsletter content and publication, site content, marketing and promotional material, advertising, and new business development.

Being the recipient of convoluted marketing material for oh so many years, Sue knew their tactics didn't work to sell her, but since everybody did it, she figured it was par for course. SoftwareCEO taught her that high-tech marketing could be different.

Her passion for high-tech marketing led her to create eVoice Marketing and Communications. She still writes for SoftwareCEO, but eVoice is her primary focus. Through eVoice, Sue helps clients transform their tech-focused marketing material into direct, meaningful copy that sells.

Sue is Pragmatic Marketing certified (PMC), and holds a Masters in Computer Science from Michigan State University.

When she's not writing, you'll find her running, gardening, or hiking with her dog Joey by her side.

Greg Lenz

As a 7+ year, Microsoft-certified internet specialist, Greg is adept at building websites that help customers achieve their goals. His disciplined approach means you can be assured that your business requirements will be met efficiently and cost-effectively.

He blends his technical expertise with 4 years as product manager, and 5 years web experience within a marketing team to create business-focused, easy-to-navigate websites for both the B2B and B2C marketplace.

In addition to his Microsoft certification, Greg is Pragmatic Marketing certified (PMC) and CompTIA A+ certified. He is proficient with e-commerce shopping carts, SQL databases, HTML, ASP, ASP.Net, VB.Net, C#, ColdFusion, PHP, JavaScripting languages, and Adobe Photoshop, which he uses for web page layout and web graphics.

He is an amateur nature photographer that enjoys hiking and cruising the back roads on his 2003 Harley Davidson Sportster.