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eVoice Marketing & Communications
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Company Backgrounder
ExhibitView evolved from one personal injury lawyer’s need to build a settlement package for the wrongful death where a drunk driver sent an honest, hard-working man’s 18-wheeler careening into 40-foot lake waters. That personal injury lawyer was Robert Finnell, ExhibitView co-founder and CEO...

Letter to the Editor
Introductory letter inviting editors in the legal community to evaluate and review the ExhibitView product for their publications.

Case Studies

IntelliEnterprise Boosts Advancial’s Productivity and Employee Satisfaction
In 1937, Advancial Federal Credit Union opened its door with seven members and $35 in assets. Seventy years later, they serve nearly 44,000 members and have grown to nearly $600 million in assets....
IssueTrak Helps Flood & Peterson’s IT Team Provide Stellar Service
With the Rocky Mountains as their backyard, employee-owned Flood & Peterson Insurance is one of the largest insurance brokers in Colorado. The company takes pride in the long-term business partnerships they’ve built with their customers, attributing their success...
IssueTrak Helps Industrial Control Repair Work Smarter, Not Harder
Since 1992, Warren, Michigan-based Industrial Control Repair (ICR) has provided reliable industrial electronic and mechanical repair services to customers worldwide. They take great pride in being one of the few...

Published Articles

How to Create a Home Office Operation on the Cheap:
Innovative Ways to Say "Corporate" on a Ramen Noodle Budget

Every dollar spent on a home-based office eats away at net income, but cutting back too far can negatively impact the amount of revenue and types of clients you attract...
Nine Tips for Intranet Success
The introduction of a new software system into an existing company (and its culture) is always a challenge. All new software is at risk of being under-used, improperly used, or simply...
How to Recession-Proof Your Software Firm, Part 2: 18 Tips on Sales and Marketing
Play your cards right during the current recession, and you could actually leapfrog the competition. That's the overarching message from three software marketing and sales experts who lived through the dot-com bubble...
22 Tips to Turn Anxious Web Browsers into Confident Software Buyers
Here's a question nearly every software marketing exec struggles with: How do you balance what you give to your website visitors, versus what you get from them in return? In other words, how much does a software business need to give away before asking a prospect...
How to Ride the Tide of Open Source to Profit: 14 Tips, 3 Perks and 2 Cautions
For most people, open source and commercial software are two opposed camps at opposite ends of the market. While capitalism drives commercial software, open source evolves from a community of developers who write and share code for the "greater good of the community"...

Websites

eVoice wrote all of the copy for this website...
Absolutely everything you see on the D&K Stainless website was eVoice created.
We not only built the website, we created all of the graphics and content...
eVoice designed and built the website, including the logo that you see...

eVoice built this website from a photoshop design, and created the animations and copy that you see.


Follow this link to see what the ExhibitView website used to look like...

eVoice Resources

Catch my bi-monthly blog -- all about B2B copywriting -- on the Tatum Marketing website...
Mining for New Business: 7 Tips to Keep Your E-Mail Out of
Their Trash Can

It’s fascinating how quickly an entrepreneur can forget what it’s like to be on the “inside.” Eager to drum up new business, they forget that IT folks in general are a highly-skeptical, overworked group who’ve learned how to tune out the steady hum of consultants and vendors vying for their business. Inside is an actual, unedited marketing e-mail created by the president of a newly-formed IT services company. The e-mail is highly representative: i.e. it's a plain vanilla marketing message that falls flat in its attempt...
3 Things Your Website Should Say About You
When I was just starting out, I admit I was taken aback when my first big prospect (who came to me through a referral) called and started his conversation by saying, “Yeah, I was looking at your website…”
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