eVoice Marketing and Communications Rates

eVoice Marketing & Communications

eVoice Marketing & Communications

	Writing Services
	Search Engine Services
	Web Services
	Graphic Design Services
	Rates
	eVoice Team
	Contact eVoice

eVoice Marketing & Communications

eVoice Marketing & Communications

eVoice Marketing & Communications

eVoice Marketing Rates

eVoice Marketing and Communications provides a wide variety of services at very competitive rates.
All rates are effective as of June 2008 and are subject to change.

Writing Services
Service	Prerequisites	Scope	Price Range
Case Study 750-1000 words, graphics dependent upon cooperation by company profiled	Participant identified Contact information (e-mail address, phone)	Background research 1-2 interviews with participant Story outline, draft copy + 2 revisions Follow-up to gain participant approval	$500-$800
Newsletter/Magazine Article 850-1500 words with appropriate graphics	Purpose/key messaging defined	Background research Interview(s) Story outline, draft copy + 2 revisions	$800-$1200
White Paper 1500-2000 words with cover page, summary section, and appropriate graphics	Purpose/key messaging defined Desirable but not necessary: Key interviewee(s), resources identified	Background research Interview(s) Story outline, draft copy + 3 revisions	$2500-$4000
Press Release 300-500 words, with title, subhead, body, co. backgrounder	Purpose/key messaging defined Company backgrounder	Background research Keyword optimized Draft copy + 1 revisions	$300
Blog Ghostwriting 250-350 words	Purpose/key messaging defined	Expert Interview Keyword optimized Draft copy + 2 revisions	$200-$300
Website Copywriting: Content Page 1000-2000 words	Purpose/key messaging defined Draft copy of content and/or reference material	Search Engine Friendly Draft copy + 2 revisions	$250-$400
Website Copywriting: Landing Page 750-1500 words	Description of offer Call to action defined	Direct, value-focused, action-oriented copy Keyword optimized Search Engine Friendly Draft copy + 2 revisions	$400-$750
E-mail Promotion: Short Copy 3 Deliverables (each 500-750 words): Initial offer + 2 follow-ups, 3-5 subject lines	Description of offer Call to action defined	Direct, value-focused, action-oriented copy Keyword optimized Draft copy of initial offer + 1 revisions Spam-filter tested	$400-$700
E-mail Promotion: Long Copy 3 Deliverables (each 1000-2000 words): Initial offer + 2 follow-ups, 3-5 subject lines	Description of offer Call to action defined	Direct, value-focused, action-oriented copy Keyword optimized Draft copy of initial offer + 1 revisions Spam-filter tested	$600-$900
Product Based Literature & Brochures: Information Kits, Fact Sheets, Flyers, Brochures, etc.	Call 630-230-1787 to discuss your needs
All collateral adheres to AP and Wired Style Guides. Designed using industry-proven best practices and techniques to optimize results. Delivered as HTML, PDF, or MS Word document (your choice).

SEO/SEM Services
Service	Prerequisites	Scope	Price Range
Search Engine Optimization	Purpose/key messaging defined Website goals defined Target audience defined Web page requirements and business rules/guidelines	Page/content optimization Search engine crawler optimization Navigation and menu review and recommendations Site structure review and recommendations Search engine friendly site map Search engine indexing Directory registrations External link submissions Web analytics research	$150/hour
Search Engine Marketing Pay-per-click campaign management	Purpose/key messaging defined Website goals defined Target audience defined Web page requirements and business rules/guidelines	Keyword research Landing page content optimization Competitive search ranking analysis Bid management analysis of keywords Ongoing monthly management
Website Search Engine Optimization Analysis Provide recommendations on how to improve the website to increase search engine visibility and rankings	Purpose/key messaging defined Website goals defined Target audience defined Web page requirements and business rules/guidelines	Page content analysis HTML code and tag review Navigation and menu analysis Site map review Page naming conventions and URL review Search engine and directory indexing analysis Web analytics research
SEO/SEM ROI Study	Website goals defined Website statistics (traffic and visitor reports) Sales statistics	Calculate value of web conversions Visitor to sales conversion rate analysis Visitor site traffic analysis Estimate ROI of implementing SEO/SEM
eVoice will not engage in questionable tactics designed to “trick” search engines. Only ethical and proven SEO methods will be employed to optimize your site.

Graphic Design Services
Service	Prerequisites	Scope	Price Range
Logo Design	Corporate color scheme Target audience defined	Mockup (requires client approval before proceeding) Draft image + 2 revisions	$50/hour
Banner Ads	Purpose/key messaging defined Target audience defined Description of offer with call to action Corporate logo	Mockup (requires client approval before proceeding) Draft image + 2 revisions
Email Templates	Target audience defined Purpose defined Corporate logo Web graphics	Mockup (requires client approval before proceeding) Draft + 1 revisions
White Paper Templates	Target audience defined Purpose defined Corporate logo Web graphics	Mockup (requires client approval before proceeding) Draft + 1 revisions
Newsletter Templates	Target audience defined Purpose defined Corporate logo Web graphics	Mockup (requires client approval before proceeding) Draft + 1 revisions
Product Ad Slick	Target audience defined Corporate logo product graphics	Mockup (requires client approval before proceeding) Draft + 2 revisions
All graphics are created using Adobe's Photoshop and/or Illustrator applications. Graphics can be presented in .gif, .jpg, .bmp, .tiff, .eps, .psd or .png formats

Web Services
Service	Prerequisites	Scope	Price Range
Website Landing Page One web page integrated into existing site	Purpose/key messaging defined Target audience defined Description of offer with call to action Web page requirements and business rules/guidelines Web page graphics	Storyboard mockup (requires client approval before proceeding) Draft page + 1 revisions Landing page design best practices incorporated Search engine friendly	$50/hour
Website Content Page One web page integrated into existing site	Purpose/key messaging defined Target audience defined Web page requirements and business rules/guidelines Web page graphics	Storyboard mockup (requires client approval before proceeding) Draft page + 1 revisions Search engine friendly
New Website	Purpose/key messaging defined Target audience defined Web page requirements and business rules/guidelines Web content	Wire frame, site map, and site navigation mockups (requires client approval before proceeding) Home page and sub-page draft layouts (requires client approval before proceeding) Graphics created as needed User friendly Search engine friendly Database integration as needed
Website Redesign	Purpose/key messaging defined Target audience defined Web page requirements and business rules/guidelines Web content	Wire frame, site map, and site navigation mockups (requires client approval before proceeding) Home page and sub-page draft layouts (requires client approval before proceeding) Graphics created as needed User friendly Search engine friendly Database integration as needed
All web pages developed to be search engine friendly. Designed using industry-proven best practices and techniques to optimize user experience.

Consulting Services
Service	Scope		Price Range
Article Placement	Identify candidate periodicals Write and submit query letter(s) to editors Follow-up		Call to discuss
Professionally Proofread, Edit, and Polish Draft Collateral	Correct grammatical errors Improve readability and document flow Minimize passive language Highlight key messaging and call to action		$50/hour
Nurture Marketing Program Consultation			$75/hour
Website Consultation			$50/hour
Database Consultation			$50/hour
SEO/SEM Consultation			$150/hour

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