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If you’re in the market for a new website or website redesign, here’s a few quick facts to keep in mind:
- A joint study conducted by Enquiro Research and MarketingSherpa revealed that 63.9% of B2B buyers start their search online, with general-purpose engines like Google or targeted B2B engines.
- A Forrester Research excerpt published during 2007 reported that 78% of CIOs and IT decision makers rely on websites when making product decisions.
- Numerous studies time and again show that website visitors will spend anywhere from 2-7 seconds on a new site — before deciding whether to stay, or to continue their search elsewhere.
Today’s websites are not just online business cards. They’re a key B2B marketing tool that (when done right) helps new prospects find you online, and keeps them engaged once on your site.
Web programming is less about intricate code and cutting-edge technologies, and more about understanding marketing, your business, and search engines.
eVoice web developer Greg Lenz blends his technical expertise with 4 years as product manager, and 7 years web experience within a marketing team to create business-focused websites.
Greg applies 3 overriding principles to every website he builds:
- Clean, uncluttered pages that keep visitors focused,
- Simple navigation that helps visitors find what they need — fast, and
- Search engine-friendly code, which in technical terms means minimal use of Java and Flash animation.
- Landing pages
- Content pages
- New website design and development
- Re-design of an existing website, with special attention paid to known problem areas.
Not sure where to start?
Contact Greg to set up a free, one-hour website consultation.
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