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What’s Your Marketing Goal?
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- Gain industry recognition through a public relations or online campaign
eVoice creates publisher-ready thought-provoking and educational articles that capture the attention of newsletter, magazine, and trade publication readers; for a much lower cost than attendance at one trade show.
Need help telling the world about your achievements? Press releases serve double-duty these days: 1) they’re an effective way to get your big news out to the masses, and 2) stored in a press release archive on your website, they let web visitors see that your company is going places.
- Draw potential customers into your sales funnel, and keep them moving through it
White papers help create an “itch your prospect can’t help but scratch.” During the early stages of your sales cycle, eVoice-developed white papers will progressively educate, and persuasively (yet gently) convince prospects why your product is the best solution.
As their interest progresses from problem-focused, to product-focused, eVoice will help you create product-based literature and brochures that highlight your product’s key capabilities.
Then, demonstrate how your existing customers realize value from your product, with eVoice-developed case studies. We’ll interview your customers, and write compelling case study stories that show prospects how others like them have achieved success.
- Stay connected (and top of mind) with your customers
Periodic e-mails, newsletters and ongoing promotional material serve as repeated touch points with prospects and customers. Use them (and eVoice) to offer tips, tactics, and raise awareness of your current promotions.
- Command a strong online presence
eVoice is here to help, with website copywriting and blog ghostwriting services that are search-engine friendly.
- Polish your existing content, and eliminate that dry, term-paper look-and-feel
For a reasonable fee, eVoice will transform your existing content into polished, professional collateral, using your existing logos and templates. Don’t have templates or logos? No problem. eVoice’s graphic design services can help there, too.
Don’t see what you need? Contact eVoice writer Sue Anderson for a no-cost initial consultation.
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